This major stresses understanding of marketing concepts and tools; application of the concepts and tools to achieve objectives using research, analysis, planning, implementation and control techniques; and integration of marketing with other business functions and societal processes.

MSU’s Department of Marketing was ranked No. 12 in the world for research impact, with three researchers among the world’s top 50, by a University of Minnesota study.

Uncommon Pursuits.

Marketing graduates pursue careers in marketing management, market research, industrial sales, retail and sales management, and more.

Alumni work at:

  • Doner Company
  • General Motors
  • Ford Motor Company
  • FCA -- North America
  • Whirlpool Corporation
  • Kellogg Company
  • IBM

Alumni work as:

  • Marketing directors
  • Marketing managers
  • Digital marketing managers
  • Consultants
  • Communication specialists

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