Study in this field stresses understanding of marketing concepts and tools; application of the concepts and tools to achieve objectives using research, analysis, planning, implementation, and control techniques; and integration of marketing with other business functions and societal processes. Career opportunities are available in marketing management, market research, industrial sales, retail and sales management, and more.

MSU’s Department of Marketing was ranked #12 in the world for research impact, with three researchers among the world’s top 50, by a University of Minnesota study.

Uncommon Pursuits.

Our major in management offers quality educational experiences to traditional and nontraditional students that prepare them for a broad array of careers in management. Students are immersed in basic subject matter concerning the theory and principles of administration, organization, and motivation; decision and strategy; and human resource management.

Alumni work at:

  • Doner Company
  • General Motors
  • Ford Motor Company
  • FCA - North America
  • Whirlpool Corporation
  • Kellogg Company
  • IBM

Alumni work as:

  • Marketing directors
  • Marketing managers
  • Digital marketing managers
  • Consultants
  • Communication specialists

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