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A group of students working on a marketing degree sit around a long table in a conference room wearing suits and nametags.

Interested in a marketing degree? 
The marketing major curriculum emphasizes the understanding of marketing concepts and tools to achieve business objectives using analysis, planning, implementation and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities include marketing management, market research, industrial sales, sales management, business development, retail management and many other areas. 
MSU’s undergraduate program in marketing is ranked as a top 15 U.S. public program by U.S. News & World Report. MSU graduates with a marketing degree go on to do amazing things!

College of Business Admission Process
First-year business applicants are first reviewed by the Office of Admissions for admissibility to the university. Then they are reviewed by the Broad College of Business for direct admission to the College of Business. During this time, the student's major will appear as business preference in their account (no additional action is required).

The Broad College of Business has a competitive admission program with limited space for direct admission. There are two pathways for admission:

  1. Direct admission from high school
  2. Secondary admission for current MSU students


Graduates with a marketing degree pursue careers in marketing management, market research, industrial sales, retail and sales management, and more.

Alumni work at: 

  • Doner Company
  • General Motors
  • Ford Motor Company
  • FCA-North America
  • Whirlpool Corporation
  • Kellogg Company
  • IBM

Alumni work as: 

  • Marketing directors
  • Marketing managers
  • Digital marketing managers 
  • Consultants
  • Communication specialists

Next steps
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