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A group of students working on a marketing degree sit around a long table in a conference room wearing suits and nametags.

Interested in a marketing degree? 
The marketing major curriculum emphasizes the understanding of marketing concepts and tools to achieve business objectives using analysis, planning, implementation and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities include marketing management, market research, industrial sales, sales management, business development, retail management and many other areas. 
MSU’s undergraduate program in marketing is ranked as a top 15 U.S. public program by U.S. News & World Report. MSU graduates with a marketing degree go on to do amazing things!


Graduates with a marketing degree pursue careers in marketing management, market research, industrial sales, retail and sales management, and more.

Alumni work at: 

  • Doner Company
  • General Motors
  • Ford Motor Company
  • FCA-North America
  • Whirlpool Corporation
  • Kellogg Company
  • IBM

Alumni work as: 

  • Marketing directors
  • Marketing managers
  • Digital marketing managers 
  • Consultants
  • Communication specialists

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