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Advertising Management

Advertising management students in formal business attire listen attentively to a presentation at the front of the room.

Interested in an advertising management degree? 

The Bachelor of Science degree in advertising management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills. 

Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in advertising analytics or public relations and a number of other minors, including: 


Graduates with an advertising management degree pursue careers in a range of industries, excelling in jobs that demand deep knowledge of marketing, creativity and consumer behavior. 

Alumni work at: 

  • Advertising agencies 
  • Public relations firms 
  • Media companies
  • Consumer goods companies
  • E-commerce businesses
  • Internet communications
  • Direct marketing firms

Alumni work as: 

  • Creative directors 
  • Public relations representatives 
  • Communication directors 
  • Account/sales executives 
  • Project managers 
  • Consultants 
  • Authors/writers 

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