Advertising Management

The Bachelor of Science degree in Advertising Management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers or a variety of other more managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.

Internships and other cooperative educational opportunities are encouraged in the program. Students may also choose to pursue the departmental minors in Advertising Analytics or Public Relations and a number of other minors including: Entrepreneurship and Innovation, Retail Management, Sales Leadership, or Sports Business Management, which are particularly relevant for Advertising Management majors.

Uncommon Pursuits.

Graduates in Advertising pursue careers in a range of industries, excelling in jobs that demand deep knowledge of marketing, creativity, and consumer behavior.

Alumni work at:

  • Advertising agencies
  • Public relations firms
  • Media companies
  • Consumer goods companies
  • E-commerce businesses
  • Internet communications
  • Direct marketing firms

Alumni work as:

  • Creative directors
  • Public relations representatives
  • Communication directors
  • Account/Sales executives
  • Project managers
  • Consultants
  • Authors/Writers

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